Performance Ads
At Northstar Digital & Consulting, we don’t run ads. We build performance machines.
Performance advertising isn’t about spending more — it’s about spending smart. Whether you're trying to generate leads, drive eCommerce sales, or build brand recall, our Google Ads + Meta Ads strategies are engineered to deliver real ROI, not vanity metrics.
We combine the two most powerful ad platforms — Google & Meta (Facebook + Instagram) — to capture and create demand at every stage of the funnel.
Why Google Ads?
Google is where people go to search — not scroll. And that’s why Google Ads is built for high-intent buyers. Whether it’s a keyword like “best dermatologist in Bangalore” or “buy A2 ghee online,” your audience is already in decision mode. You just have to be visible.
What We Do
- Search Ads that rank at the top of Google
- Display & YouTube Ads for awareness and retargeting
- Shopping Ads for eCommerce products
- Hyper-targeted keywords + Negative Keyword filters
- Smart bidding strategies driven by AIO (AI-Optimized inputs)
Outcomes You Can Expect:
- Stronger top-of-funnel traffic
- Lower CPCs compared to Google in lifestyle, FMCG, and D2C
- Higher retention via emotional ad creatives
Why Both Platforms Work Better Together
- Use Meta Ads to create demand → educate, inspire, entertain
- Use Google Ads to capture demand → show up when people search
- Use Cross-platform retargeting to seal the deal
Example:
Someone sees your reel on Instagram → they Google your brand name → your search ad appears → they land on your high-converting page → you retarget them with a review ad → sale. That's the full-funnel performance loop, and we build it every day.
That's the full-funnel performance loop, and we build it every day.
Our Approach (Simplified)
Discovery & Audit
We review your current ads (if any), competitors, keywords, and ad spend data.
Funnel Design
We map a cold-to-hot audience journey based on your product/service and business goals.
Creative + Copy
Our team crafts ads using high-impact visuals, headlines, UGC formats, and conversion copywriting.
Tracking Setup
We install and optimize Meta Pixel, Google Tag Manager, GA4, and lead tracking tools.
Execution + Scaling
Campaigns go live — and we scale based on real-time ROAS (Return on Ad Spend), CPL (Cost per Lead), and CTR.
Performance, Not Promises
We’ve generated:
- 5,000% ROI for real estate campaigns
- ₹80 CPL in D2C brands that used to spend ₹250+
- ₹12 cost-per-click in hyperlocal service niches
And we’re just getting started.
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